MPTV, a joint venture between iCueTV, Inc. and itaas, Inc., provides a single point of convergence to deliver content and applications seamlessly between the TV, Web and wireless devices. This content could range from ad sponsored coupons and videos to wallpaper, games and ringtones.

The MPTV platform is designed and architected to provide seamless integration with existing Service Provider infrastructure on all fronts-broadband, digital video and wireless. The Platform provides multi-screen experiences to the TV viewer on various STB clients including tru2way and EBIF. MPTV supports multiple delivery mechanisms and is fully integrated with leading mobile service provider systems.

itaas has a holistic understanding of the challenges involved in content portability to multiple screens and in developing and deploying single and multi-screen interactive applications. This is complemented by iCueTV's mobile rich-media content delivery system and wireless expertise.